During over two decades of experience in the industry Jo has worked in diverse roles as a New Business EP, Producer and Music Video Commissioner.

HISTORY

Jo’s journey started working up through the ranks of production in television and music videos before finding her niche in new business, press and marketing.

On route she established the music video department for Godman and Agile films, commissioned music videos for independent labels including Rough Trade, 4AD and PIAS.  And later helped launched riff raff’s roster of music video directors in advertising.

Collaborating with renowned directors - names like names like Dougal Wilson, Johan Renck, Aoife McCardle and Richard Ayoade - with bands and artists including Jarvis Cocker, the Libertines, and TV on The Radio.

The ambition to forge and ignite creative relationships led her into advertising, where she worked with esteemed companies like riff raff, Rogue, and Anonymous. With directors from Francois Rousselet, and Georgi Banks Davies to renegade filmmakers: Megaforce; Canada; Richard Ayoade; and the late Simon Henwood pushing boundaries in the pursuit innovative storytelling.

Seeing a unique market niche for freelance consultancy in sales, press and marketing, fuelled by the belief of creating an environment that captivates clients through nurturing and meaningful interactions this venture was born.

Jo's roots are embedded in a multi-cultural background, with an Anglo-Indian mother and Dutch father, her family having lived in India, Holland, and the USA before finally settling in Croydon, where Jo was born as the last of six children. Her upbringing, plus a passion for rock and roll, fashion and the magic of movies gives her a unique perspective.